Brand Iron - (Branding & Marketing Agency)

Business Development Manager & Marketing Specialist

(Dec 2017 - Jul 2018)

• Advanced initial role from a contractor to a manager

• Increased Brand Iron’s revenue at a total of $138.4K

• Messaged, designed, and developed 70+ proposals and 20+ case studies

• Innovative approach to proposals increased closing rate to 70%

• Messaged, designed, and developed 48 signed proposals

• Collaborated directly with the marketing coordinator and marketing team to develop marketing and lead generation campaigns

• Lead and assisted in the design and build of emails and email campaigns

• Met with CEOs and other C-Suite employees to develop their brands with a deep understanding of the brand’s direction, name, story, value, and ensured content creation was in-line with that direction

• Designed and developed paid online media strategies, monitored KPIs, and pro-actively suggested methods to improve performance metrics

• Built, launched, and tracked multiple AdWords campaigns

• Contributed to the development of our marketing email campaigns, social media, blog, and paid and organic digital advertising campaigns

• Managed and assisted in development of project accounts and their marketing campaign