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A solution-oriented creative thinker with a passion for achieving company goals through online marketing and brand development.

ASSETS

ADWORDS

Storytelling

Branding

DESIGN

EMAIL MARKETING

SOCIAL MEDIA

ACHIEVEMENTS

AT BRAND IRON & HASHTAGITUDE

BUSINESS DEVELOPMENT

Created 48 signed proposals and my innovative approach to proposals increased their closing rate to 70%. This accounted for a total increase of $138.4K in revenue.

BRANDING

Assisted in the creating, messaging, values, and development of 20+ brands and their go-to-market plans.

GO-TOMARKET & RESARCH

Designed and developed paid online media strategies, monitored KPIs, pro-actively suggested methods to improve performance metrics, and contributed to the development of marketing calendars for promotion planning and content distribution.

ADWORDS

Adjusted and optimized SEM performance by enhancing SEO and AdWords campaigns, while lowering advertising cost by 74%, increased clicks by 137%, increased impressions by 162%, increased conversions by 293%, increased conversion rate by 66%.

EMAIL MARKETING

Improved email marketing performance by increasing clicks by 162% and open rate by 23%.

SOCIAL MARKETING

Designed and developed social media content through multiple platforms; Facebook, Instagram, Youtube, and Twitter. Also crafted several blogs that covered marketing and trendy topics.

TESTIMONIAL

"This letter of recommendation for William Thompson is easy for me to write. I really enjoyed working with William and really like him as a person, he is genuine and sincere. William came a long way in working with us and developed a good understanding of how a marketing agency works and his role within it. 

 

William is intelligent and honest and owns his success and failures which is not easy for most people. William took on several key projects and did well in managing them and can be a good problem solver. I would recommend William for a position that challenges him in marketing, social media or whatever he desires to pursue in his career."

MICHAEL DOYLE / CEO / BRAND IRON

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